Travel is an experience, and people understand the unexplainable happiness and learning that comes from traveling. Travel helps one broaden their perspective, experience life outside their comfort zone, and even explore new cultures, cuisines, and lifestyles. And for travel and tourism companies, successful campaigns are all about selling these experiences rather than just a set of itineraries or schedules.
To help sell this story, videos are the most popular choice for tourism marketing. It allows the potential customers to understand what they can experience on a particular tour. Statistics too are overwhelmingly in favor of video advertising, as it is predicted that by 2022, online video will have more than 82% of all consumer internet traffic. This is 15X higher than it was in 2017.
To create outstanding travel videos that appeal to the audience, advertisers have to go beyond the normal. Here are a few travel Industry video ideas to help promote your tour or travel business and create an impact among the audience:
A profile video is a quick explainer that gives information to your target audience about your company, its tours and packages, and other key highlights. It should be a short 1-2 minute video that gives information about your tour company or brand and should focus on your brand’s value rather than the end products you are selling.
Profile videos help potential customers discover more about your brand and are ideal to be placed on your travel website, blog, or social media profiles.
Teasers or short ads are 10-30 second videos focused on generating curiosity and appeal among your audience. Travel companies use teasers to encapsulate all the experience travelers gain on a particular tour and have a solid chance to go viral if done correctly.
Since video teasers are extremely short, it is important to make sure that these are impactful and convey all the required information to your target audience. To help make the teaser impactful, we recommend having a strong intro and outro, providing your contact details or website to help the interested viewers explore more about the tour you are promoting. To easily add a video outro to your teaser, you may use an online video editor that has built-in features and templates to help you craft the perfect outro for your video.
Most tourists research online when planning their trip to a particular destination, and destination videos are the ideal way to help this audience make the right choice. Instead of being promotional, ensure that your destination videos are focused on being informative. Talk about the places, the tourist spots, cuisines, traditions, specialties, and the ideal time to visit a particular destination.
The objective of these videos is to build trust with your audience and provide value to your audience since this will help them when planning their trip. In addition, destination videos have an excellent chance to go viral given the interest from the audience, so use them to build your brand and showcase your expertise in this industry.
Infographics and destination videos may seem similar to most brands, but there is a big differentiation. While destination videos tell your audience about all the things that they can do at a particular location, explainer or infographic videos give a detailed understanding of the offerings you provide. Think of this as the next step from your destination videos.
Explainer videos should give all the information your target audience needs about your tour, packages, and offerings. Ensure that your infographic video makes the best use of visuals and text to help impress the key takeaway for your audience and use it to excite the audience. This can also be used as part of your email campaigns, WhatsApp messages, or social media campaigns.
Social Media Stories
Social media stories are in rage on Instagram, Facebook, Snapchat, or even LinkedIn. These are quick 5-10 seconds video or graphic content used to entice the user, much like a teaser video. However, social media stories have a considerable appeal.
Just on Instagram, 500 million users watch Instagram Reels or Stories every day, and one-third of the most-viewed stories on this platform are from businesses. So make sure you are creating enough social media posts and story updates to help get the attention of your target audience.
Do you have existing customers who always go ga-ga about a fantastic trip they took recently with your travel company? If yes, check if they are open to a video testimonial. Having customers share their experiences on video helps boost your brand image. These experiences also build a strong connection with potential audiences who want to experience this journey.
Tips to Make Videos Worth Sharing
- Focus on telling a story rather than trying to sell a product. Travel videos that strike an emotional connection with the audience are much more likely to engage than videos that only focus on making a sale.
- Keep it short and engaging throughout. Remember that not everyone has the time to watch a detailed video. So, especially when creating online ads, keep them up to or under 10 seconds.
- Do not forget to make sure that your video content is mobile-friendly, so optimize orientation and aspect ratio accordingly.
- Many social media users may not have their audio on, so ensure your videos also have subtitles or captions.
- Provide a clear CTA (Call-To-Action) at the end of your video to ensure that the interested audience can get more details and instantly contact you.
Travel videos are probably the most engaging online video content, so brands need to leverage this channel to the fullest. Before starting this journey, make sure that your videos are in-line with the tips shared, and remember to sell experiences to generate colossal engagement.
Getting high demand for video content is also about video quality and appealing content. So, ensure that your videos are shot in high-quality and edited adequately to help get the perfect results.